The first edition of WHEXT was born from a need we felt to look ahead, to debate and reflect on the directions and the true importance of our activity in the entire creative chain, which is increasingly essential in the advertising communication of brands.
In addition to the master classes conducted by experts from the London Film Academy, the speakers included Marcelo Pascoa (Global Creative Director at Coca-Cola/USA), Duílio Malfatti (Secom communication secretary), Rafael Rizuto (Executive Creative Director – 180LA), Brian O'Rourke (Executive Director of Production TBWA\Chiat\Day) and Daniele Bibas (Chief Creative & Content Officer – Avon).
*55 speakers, 11 of which are international names and, among them, for the 1st time in Brazil, a representative of the London Film Academy
Presence of large customers, such as: P&G, Coca-Cola, Microsoft and many others.
Attending and speaking at Whext was a brilliant experience – the talent, the dedication, and the excitement I saw there made me realise I had underestimated Brazil as a creative powerhouse! Well done Whext team for an inspiring event.
Whext is an opportunity to not only learn from and interact with the best in Brazil, it is a cultural experience in a very special place. Serving as Jury President was a great honor.
Marianna and the Whext / FilmBrazil team brought together a world class group of industry professionals to create an inspiring, informative and energizing event. I was honored to be included as a ju to be included as a juror and panelist, and hope to return to upcoming festivals.
A great demonstration of the abilities of Brazilian production.