A primeira edição do WHEXT nasceu de uma necessidade que nós sentíamos de olhar para frente, de debater e refletir sobre os rumos e a verdadeira importância de nossa atividade em toda a cadeia criativa, cada vez mais essencial na comunicação publicitária das marcas.
Além das master classes conduzidas por especialistas da London Film Academy, estavam entre os palestrantes Marcelo Pascoa (Global Creative Director da Coca-Cola/USA), Duílio Malfatti (secretário de comunicação da Secom), Rafael Rizuto (Executive Creative Director – 180LA), Brian O'Rourke (Executive Director of Production TBWA\Chiat\Day) e Daniele Bibas (Chief Creative & Content Officer – Avon).
*55 palestrantes, sendo 11 nomes internacionais e, entre eles, pela 1ª vez no Brasil um representante da London Film Academy
Presença de grandes clientes, como: P&G, Coca-Cola, Microsoft e muitos outros.
Attending and speaking at Whext was a brilliant experience – the talent, the dedication, and the excitement I saw there made me realise I had underestimated Brazil as a creative powerhouse! Well done Whext team for an inspiring event.
Whext is an opportunity to not only learn from and interact with the best in Brazil, it is a cultural experience in a very special place. Serving as Jury President was a great honor.
Marianna and the Whext / FilmBrazil team brought together a world class group of industry professionals to create an inspiring, informative and energizing event. I was honored to be included as a ju to be included as a juror and panelist, and hope to return to upcoming festivals.
A great demonstration of the abilities of Brazilian production.